Activities & fitness

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Fitbit® Savings

*Save up to 20% on Fitbit smartwatches and activity trackers

With eligible devices receive the first year of Fitbit Premium.** for free. Following years are available at a 30% discount.

If you already own an eligible Fitbit device and would like to sign up for Fitbit Premium you’ll receive a 30% discount.

Regence and Fitbit have partnered to offer members deep discounts on Fitbit products. With a 24/7 health and wellness companion, Fitbit helps you shape better habits and live a healthier life. Track activity, exercise, sleep and more for advanced insights about your day and night. Whether you’re at home, at work, or on the go, stay motivated with personalized guidance built just for you.

  • Make every moment count.
    Track activity, exercise, sleep, nutrition and more for real-time information about your day and night.
  • Stay informed.
    Sync stats automatically from your Fitbit device so you’re always up-to-date on your progress.
  • Connect and inspire.
    Motivate and encourage friends and family with challenges, leaderboards, and community groups.
  • Go Premium.
    Take your fitness to the next level with access to more than 500 on-demand workouts, guided programs, meditation tracks, and more as a Fitbit Premium member.

Get Started Today

*Valid payment method required. See full terms & conditions here. Premium content and features subject to change.

The Active&Fit Direct™ Program

Gym or Home? We’ll keep you active either way. Stay active at the gym or at home with flexible fitness options starting at just $25 a month (plus a $25 enrollment fee and applicable taxes).

With the Active&Fit Direct program, you’ll have access to:

  • 11,000+Standard Fitness Centers and Studios
  • 5,000+ New Premium Exercise Studios and Fitness Centers
  • 4000+ digital workout videos so you can work out at home or on-the-go
  • Workout classes on YouTube and Facebook available anytime
  • New - Enroll your spouse (or domestic partner)
  • 250+ wearable trackers and apps and stay on top of your goals
  • One-on-one lifestyle coaching in areas such as fitness, nutrition, stress, and sleep>
  • You can switch fitness centers to make sure you find the right fit
  • Try 200 free digital workout videos on the Active&Fit Direct website before you enroll. Register now.
  • No long-term contract

The Active&Fit Direct™ program is America’s fastest growing fitness program of its kind.

Sign in to visit the Active&Fit Direct website to enroll and obtain a fitness card to present at contracted fitness centers.


Participants must be 18 years of age, be located in the United States, and have a valid email address. Participants must pay by credit card and are charged in advance on a monthly basis using a recurring payment subscription. If a participant chooses to cancel, they must provide a 30-day notice of cancellation. All payments are subject to tax, if applicable, based on the participant's location.

Plus an enrollment fee and applicable taxes. Spouses/domestic partners must be 18 years or older. Fees will vary based on fitness center selection.

Add a spouse/domestic partner to a primary membership for additional monthly fees. Fees will vary based on fitness center selection.

The Active&Fit Direct program is provided by American Specialty Health Fitness, Inc., a subsidiary of American Specialty Health Incorporated (ASH). Active&Fit Direct is a trademark of ASH and used with permission herein. Not all services may be available in all areas and the program may be changed (including monthly and enrollment fees and/or the introductory period) or discontinued at any time.