Activities & fitness

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Fitbit® savings

Save up to 30% on Fitbit smartwatches and activity trackers *

With eligible devices receive the first six months of Fitbit Premium for free.** Following years are available at a 30% discount.

Regence and Fitbit have partnered to offer members deep discounts on Fitbit products. With a 24/7 health and wellness companion, Fitbit helps you shape better habits and live a healthier life. Track activity, exercise, sleep and more for advanced insights about your day and night. Whether you’re at home, at work, or on the go, stay motivated with personalized guidance built just for you.

  • Make every moment count. Track activity, exercise, sleep, nutrition and more for real-time information about your day and night.
  • Stay informed. Sync stats automatically from your Fitbit device so you’re always up-to-date on your progress.
  • Connect and inspire. Motivate and encourage friends and family with challenges, leaderboards, and community groups.
  • Go Premium. Take your fitness to the next level with access to more than 500 on-demand workouts, guided programs, meditation tracks, and more as a Fitbit Premium member.

Get Started Today

*Valid payment method required. See full terms & conditions here. Premium content and features subject to change.
**Premium not included with the Fitbit Aria Air scale or Fitbit Ace 3. Enroll in Premium upon receipt and activation of your Fitbit device. Premium content and features subject to change.

The Active&Fit Direct™ Program

One Membership. Thousands of Ways to Stay Active and Save Money.

Stay active from anywhere with:

  • 12,500+ standard gyms
  • 6,200+ premium exercise studios (additional fees apply)
  • 12,000+ on-demand workout videos so you can work out at home or on-the-go
  • The ability to enroll your spouse (or domestic partner)*
  • 1:1 well-being coaching in areas such as fitness, nutrition, stress management, and sleep
  • No long-term contracts or annual fees

Just $28 a month!**


*Add a spouse/domestic partner to a primary membership for additional monthly fees. Spouses/domestic partners must be 18 years or older. Fees may vary based on fitness center selection.

**Plus an enrollment fee and applicable taxes for standard gyms. Costs for premium exercise studios exceed $28/mo. and an enrollment fee will apply for each premium location selected, plus applicable taxes. Fees vary based on premium fitness studios selected. The Active&Fit Direct™ program is provided by American Specialty Health Fitness, Inc., a subsidiary of ASH. Active&Fit Direct and the Active&Fit Direct logos are trademarks of ASH and used with permission herein. Other names or logos may be trademarks of their respective owners. Standard fitness center and premium studio participation varies by location and is subject to change. On-demand workout videos are subject to change. ASH reserves the right to modify any aspect of the Program (including, without limitation, the Enrollment Fee(s), the Monthly Fee(s), any future Annual Maintenance fees, and/or the Introductory Period) at any time per the terms and conditions. If we modify a fee or make a material change to the Program, we will provide you with no less than 30 days’ notice prior to the effective date of the change. We may discontinue the Program at any time upon advance written notice. ©2023 American Specialty Health Incorporated (ASH). All rights reserved.